AMP has a New Mission and Vision


Cultivating Media for Liberation

Over the last several months, we started our organization-wide Chrysalis process by revisiting our mission, vision, and goals. We needed to ensure that these speak to the truest parts of who we are and what we’re trying to do. We are excited to share the near-final version of those updates here.

People in colorful outfits dancing in a studio during the Allied Media Conference

AMP Mission

Allied Media Projects (AMP) cultivates media for liberation. Our media includes all the ways we communicate with the world. Our liberation is an ongoing process of personal, collective, and systemic transformation. We are a network of people and projects, rooted in Detroit and connected to hundreds of other places across the globe. Together, we grow and exchange ways of using media to create the world we need.*

AMP Vision

*AMP envisions and attempts to model a world in which we, collectively:

Care for ourselves, each other, other species, and the planet;
Dismantle supremacist systems as they operate upon us and within us;
Assume responsibility for creating new liberatory ways of being, and;
Cultivate life affirming joy.

AMP Goals

AMP’s goals are to:

  • Support and grow our network. We do this through administrative services that increase our communities’ ability to access resources and help make the radical practical.
  • Convene and shape our network. We do this through transformative events that foster critical connections between people, projects, and ideas.
  • Amplify the power of our network. We do this through storytelling platforms and programs that distribute media-based organizing genius in a multitude of forms.

Let us know what you think

This updated language is an attempt to clarify who we are and what we’re here to do, amidst our continual growth and evolution. Read more about that here.

We began the work of rewriting AMP’s mission in July of 2018 at a mid-year staff retreat. Since that point our entire staff and board have contributed to this writing over multiple iterations.

These updates to our mission are near-final but not final. We want to know how they land with you. Drop us a note here to tell us what you think.

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