Allied Media Projects

Media strategies for a more just and creative world
Photo by Ara Howrani
Photo by Vanessa Miller
Photo by AJ Manoulian
Photo by Carleton Gholz

About AMP

  1. Allied Media Projects cultivates media strategies for a more just, creative, and collaborative world.

  2. We convene close to 2,000 people annually in Detroit to develop and exchange strategies through the Allied Media Conference.

  3. You can support AMP by becoming a sustainer. Check out publications, t-shirts, and stickers in the AMPstore.

Photo by Ara Howrani
Photo by Vanessa Miller
Photo by AJ Manoulian
Photo by Diana J. Nucera
Photo by Ara Howrani

Sponsored Projects

  1. Out of the AMC emerge new projects, campaigns, and collaborations that continue year round.

  2. Through our Sponsored Projects program, we offer these projects a range of shared services including fiscal management, project planning, fundraising and communications strategy.

  3. Our goal is to grow an alliance of media and technology projects working towards a more just, creative, and collaborative world. To become a Sponsored Project fill out an assessment form.

Photo by Ara Howrani
Photo by Vanessa Miller
Photo by Ara Howrani
Photo by Ara Howrani
Photo by Ara Howrani
Photo by Ara Howrani

Allied Media Conference

  1. The AMC is a collaborative laboratory of media-based organizing strategies for transforming our world, held every Summer in Detroit.

  2. The AMC is for all ages and skill levels, with hundreds of hands-on workshops, strategy sessions, presentations and performances.

  3. The 17th annual AMC is June 18-21, 2015 in Detroit. Propose an AMC2015 Track, Network Gathering, or Practice Space.


  1. Contact us, we'd love to hear from you.

The AMP Strategy Screen

Jan 22, 2012

Allied Media Projects recently developed a "Strategy Screen" to help us evaluate opportunities. On a consistent basis, AMP is presented with opportunities for funding, partnerships, public presentations and outreach, program expansion, and consulting others on their initiatives, campaigns, and ventures. It was not enough for us to just follow our instincts as we evaluated these opportunities.

We needed criteria to support us in making decisions that made the most accountable, efficient, and effective use of AMP's resources.

We have been working with consultant Ginny Belden-Charles on a number of AMP organizational development priorities. Ginny facilitated us through the challenge of creating an AMP Strategy Screen, the framework of which was inspired by the "real-time strategic planning" ideas of David La Piana. The goal of the AMP Strategy Screen is help us make time-sensitive and important decisions whose results impact the health of the AMP Network and its social ecosystem.

As opportunities arise, we "screen" these within working groups or as a full staff by asking:

Does this opportunity...

  • fit with our mission to "create media strategies for a more just and creative world"?
  • build upon or grow out of what is already happening within our organization or the AMP network?
  • drive innovation and evolution in our field?
  • lead to relevant and useful solutions for our local and/or national network?
  • lead to a diversified revenue stream that supports AMP’s agility and autonomy?
  • support, offer, or build relationships of trust, mutual respect and mutual transformation?
  • fit to our current organizational capacity or grow our organizational capacity?

Based on our responses to the above, we ask:

Is AMP the right organization to take advantage of this opportunity?

If an opportunity passes these Strategy Screen questions, and we answer "Yes," then we discuss implementation.

How will AMP take advantage of this opportunity and deliver results?

If an opportunity fails the AMP Strategy Screen then we ask,

Is there another group to whom we could pass this opportunity?


If we don't take advantage of this opportunity and it goes to an organization with a mission antithetical to our own, what is our harm reduction strategy?

We will continue to refine our Strategy Screen as we put it into practice.